VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Sept. 19, 2006) - True North Gems (TSX VENTURE:TGX) is pleased to announce the engagement of MVI Marketing Ltd. of California to conceive, complete, and deliver a comprehensive plan for the marketing and sale of Greenland rubies and pink sapphires produced from the company's 110 km2 property located near the village of Fiskenaesset, on the west coast of Greenland.
MVI Marketing Ltd. is recognized as the industry leader in their field, responsible for the successful marketing and branding of diamonds from the Argyle mine in Australia, conceiving and launching their world renowned 'Champagne Diamonds' campaign.
"This is a major step forward toward fulfilling the potential that our Greenland ruby and pink sapphire resource promises. MVI has the expertise to meet the needs of True North Gems. Having served major mining and gemstone clients including BHP Billiton, Swarovski, and Tiffany, MVI can provide the experience we will require," reports Greg Fekete. "With record setting prices being paid for rubies, it is extremely important that we are attentive to the marketplace."
Additional information on Greenland rubies, technical reports on ruby exploration, and other public documents are available at www.sedar.com, or at the company's website, www.truenorthgems.com.
True North Gems Inc. is listed on the TSX Venture Exchange and is engaged in the exploration and development of North American coloured gemstone prospects. The Company is a pioneer in coloured gemstone exploration, and owns 100% interest in the Yukon-based Tsa da Glisza emerald property, and the rights to earn 100% interest in the Baffin sapphire property located on Baffin Island and the Fiskenaesset ruby and pink sapphire property in Greenland.
The Company relies on litigation protection for "forward-looking" statements.
FOR FURTHER INFORMATION PLEASE CONTACT:
True North Gems Inc.
Greg Fekete
(604) 687-8055 or Toll Free: 1-800-399-8055
True North Gems Inc.
Ken Shortt
Investor Relations
(604) 687-8055 or Toll Free: 1-800-399-8055
ken@truenorthgems.com
www.truenorthgems.com
