--'Stickiness Index' Ratings Metric Measures Level of Viewer Engagement --
Aug. 2, 2010 (PR Newswire) --
PORTLAND, Ore., Aug. 2 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness Index" for the week ending July 25, 2010. The Stickiness Index lists the top-20 primetime programs (30-minute, 60-minute and 120-minute) based not only on the size of the audience, but also the level of viewer engagement.
The Stickiness Index is an engagement metric based on the average percentage of the program watched by all viewers divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). This new media currency is provided by Rentrak's TV Essentials service which is the only fully-integrated system of detailed satellite, telco TV and cable viewing information from millions of televisions nationwide.
Programs with the most engaged viewers will have higher Stickiness Indexes, indicating that more of the audience is tuned-in for the duration of the program.
Week of 7/19/10 to 7/25/10, Broadcast: | |||||
Index Rank | Rating Rank | Series | Network | Index | |
1 | 1 | The Bachelorette 6 | ABC | 178 | |
2 | 67 | Soy tu duena | UNIV-B | 146 | |
3 | 96 | Donde esta Elisa? | TELMUN-B | 138 | |
4 | 65 | WWE Friday Night Smackdown | MyNet | 137 | |
5 | 33 | Hell's Kitchen | FOX | 137 | |
6 | 70 | Hasta que el dinero nos separe | UNIV-B | 129 | |
7 | 10 | Dateline NBC | NBC | 129 | |
8 | 3 | NCIS | CBS | 127 | |
9 | 28 | So You Think You Can Dance | FOX | 126 | |
10 | 40 | Lie to Me | FOX | 123 | |
11 | 43 | Flashpoint | CBS | 121 | |
12 | 7 | The Big Bang Theory | CBS | 120 | |
13 | 97 | Desafio: La gran batalla | UNIV-B | 120 | |
14 | 11 | America's Got Talent | NBC | 120 | |
15 | 13 | NCIS: Los Angeles | CBS | 119 | |
16 | 2 | 60 Minutes | CBS | 118 | |
17 | 92 | Without a Trace | ION-B | 117 | |
18 | 5 | Two and a Half Men | CBS | 115 | |
19 | 14 | The Mentalist | CBS | 115 | |
20 | 61 | The Game Plan | ABC | 115 | |
[ABC, is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp; ION is owned by | |||||
Week of 7/19/10 to 7/25/10, Cable: | |||||
Index Rank | Rating Rank | Series | Network | Index | |
1 | 23 | Army Wives | LIFE | 172 | |
2 | 2 | Rizzoli & Isles | TNT | 161 | |
3 | 62 | The Client List | LIFE | 159 | |
4 | 14 | Covert Affairs | USA | 158 | |
5 | 107 | Ties That Bind | LMN | 157 | |
6 | 12 | Royal Pains | USA | 153 | |
7 | 94 | Criminal Minds | A&E | 148 | |
8 | 41 | NASCAR Nationwide Series | ESPN | 145 | |
9 | 90 | Degrassi: The Boiling Point | TeenNICK | 144 | |
10 | 7 | Burn Notice | USA | 142 | |
11 | 10 | The Closer | TNT | 142 | |
12 | 185 | Meet My Mom | HALL | 141 | |
13 | 59 | The Glades | A&E | 140 | |
14 | 13 | WWE Monday Night Raw | USA | 140 | |
15 | 172 | Pretty Little Liars | ABCFAM | 139 | |
16 | 140 | Who Is Clark Rockefeller? | LMN | 139 | |
17 | 19 | Memphis Beat | TNT | 138 | |
18 | 25 | NCIS | USA | 136 | |
19 | 188 | Captain Horatio Hornblower | TCM | 136 | |
20 | 52 | The Next Food Network Star | FOOD | 136 | |
[A&E and Lifetime are owned by A&E Television Networks; ABC Family, is owned by the Walt Disney Company; CBS is a division of CBS Corp.; ESPN is owned by the Walt Disney Company; Food Network is owned by Scripps Networks Interactive and Tribune Company; Hallmark Channel is owned by Crown Media Holdings; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; TCM is owned by Turner Broadcasting System, a unit of Time Warner; Teen Nick is owned by MTV Networks, a division of Viacom; TNT is owned by Turner Broadcasting Inc., a unit of Time Warner; USA is owned by NBC Universal] | |||||
The "Stickiness Index" is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.
About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.
About Rentrak Corporation
Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.
Contacts: | Rogers & Cowan for Rentrak Corporation | ||
Sallie Olmsted | Amanda Bialek | ||
(310) 854-8124 | (310) 854-8151 | ||
solmsted@rogersandcowan.com | abialek@rogersandcowan.com | ||
SOURCE Rentrak Corporation
