Private Media Group Inc. (PRVT) News

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 April 16, 2009 - 06:02 AM PST
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Private Media Group Reports on 2008 Full-Year Results and Comments on the Business Going Forward

BARCELONA, Spain, April 16 /PRNewswire-FirstCall/ -- Private Media Group Inc.(Nasdaq: PRVT), a worldwide leader in premium-quality adult entertainment products today announced its results for the year ended December 31, 2008.

For the year ended December 31, 2008, net sales were EUR 19.7 million compared to net sales of EUR 25.0 million for the year ended December 31, 2007, a decrease of EUR 5.3 million. DVD & Magazine sales decreased EUR 3.2 million to EUR 7.7 million in the period. The reduction in DVD & Magazine sales was primarily attributable to reorganization of our distribution and an industry wide decrease in DVD sales (see comment on our business going forward below). Due to the comparatively weaker dollar and the restructuring of our web sites, Internet sales decreased by EUR 0.2 million to EUR 4.4 million. Broadcasting sales decreased EUR 1.3 million to EUR 5.8 million as a result of the absence of EUR 2.25 million from a non-recurring title TV-licensing deal for German speaking Europe in 2007, offset primarily by an increase in video on demand sales via IPTV. Wireless sales decreased EUR 0.6 million to EUR 2.0 million in the period as a result of favorable re-positioning of content distribution. The re-organization was completed in the fall of 2008.

Going forward, we expect Internet, broadcasting and wireless sales to increase (see comment on our business going forward below). In particular, we expect Internet sales to increase significantly as a result of the acquisition of the eCommerce company GameLink, who for 2008 reported USD 16.4 million in net sales.

For the year ending December 31, 2008, we realized a gross profit of EUR 6.2 million compared to EUR 12.7 million for 2007. The decrease in gross profit of EUR 6.5 million was primarily the result of a EUR 4.5 million decrease in contribution to gross profit from DVD & Magazine sales and a EUR 2.5 million decrease in contribution to gross profit from Internet, Broadcasting and Wireless sales, offset by the decrease in amortization of library of EUR 0.5 million. As we are transitioning from traditional media to new media, our gross profit in 2008 has been impacted significantly. For the year of 2009, excluding the positive impact from the GameLink acquisition, we expect gross profit to improve by EUR 4.2 million as high-margin new media sales increases.

With respect to selling, general and administrative expenses, we reported a decrease of EUR 0.5 million to EUR 13.1 million in the year. For the twelve months ending 2009, excluding the impact from the GameLink acquisition, we expect to reduce selling, general and administrative expenses by EUR 2.6 million.

The Company reported a loss of EUR 5.2 million for the year ended December 31, 2008, compared to a loss of EUR 0.4 million for 2007. We attribute the change in net income in the period primarily to the decrease in gross profit offset by the reduction of selling, general and administrative expenses and an increase in income tax benefit of EUR 1.3 million.

In contrast to the 2008 loss, the Company reported EUR 5.2 million in net cash provided by operating activities for the same period.

Commenting on some important factors relating to the business going forward, Private Media Group, Inc., CFO, Johan Gillborg stated: 'We have been transitioning our business model from linear to digital content production and distribution over the last 18 months and this has affected our margins. As DVD and magazines sales have rapidly declined, we have made great progress moving to digital business with significant new media distribution deals and the monetization of our expansive library of content. We are now a leading adult content provider on all major digital platforms, and as they continue to build out and get larger, we project aggressive growth in both sales and net income. Specifically, we project the biggest gains to be achieved through: Internet, broadcasting and wireless. During the twelve-month period ending December 31, 2008, these platforms were responsible for 61% percent of our sales. Following is a discussion highlighting some of the important factors of our business going forward.

On January 20, 2009 we expanded our Internet operations through the acquisition of GameLink LLC and its affiliates, companies engaged in digital distribution of adult content over the Internet and eCommerce development. GameLink is a leading US adult entertainment VOD and eCommerce platform through its www.gamelink .com website. The site's installed user base represents over one million domestic and international customers and it serves over 10,000 users daily. Including more than 70,000 video titles, GameLink has the largest library of digital and physical adult media and novelties in the United States. The Company offers VOD in multiple media formats including streaming and downloads to computers and iPhones. GameLink's infrastructure is the most robust in the industry and it is highly flexible, customizable and scalable, designed to support multiple retail strategies simultaneously. Additionally, through its related companies, GameLink offers third-party and white-label ecommerce solutions and development.

The acquisition of GameLink is a significant development that will substantially contribute to our growth, while creating economies of scale. As part of our digital strategy we have concluded that the combination of Private with a major online retailer and accomplished platform developer is the best approach to achieving our goals. The combined content assets of Private and core competencies of GameLink offer a compelling new business model. We will be expanding our joint Internet strategies globally with new formats and applications to be launched in 2009. Additionally, we will be developing improved interactive functionality for new media platforms such as IPTV and mobile, and maximizing our content monetization with the existing vast Private library as well as aggregation of select international studios offering a wide range of content and genres for all platform needs. With this expanded digital strategic focus we will be announcing a variety of compelling new initiatives during 2009. As from the first quarter of 2009, we will be consolidating 100% of GameLink's financials with Private's. For the year ended 2008, GameLink and its affiliates reported net sales of USD 16.4 million.

Furthermore, we are successfully implementing our new media strategy for IPTV growth and to date we have contracted with 36 major platform operators in 18 countries in Europe, as the leading supplier of adult content. Currently we have gained more than 75% coverage of the European IPTV market(i) and across all platforms, quarter by quarter, sales are growing continuously in line with the general growth of the market. Going forward, we expect to increase our market coverage in this rapidly expanding market, which compared to traditional pay-TV generates substantially higher sales per subscriber at a considerably better margin and subsequently this will contribute significantly to operating profit going forward.

In relation to Private branded TV channels carrying our content in Europe and Latin America our partners Playboy TV Latin America and Playboy TV International continue to improve distribution. In Q1 2008, Playboy TV Latin America increased the distribution significantly in Brazil, Argentina and Central America and we expect to see the positive impact of this going forward.

During 2008, we have successfully entered a new and important emerging market for our content, DTT (Digital Terrestrial Television). Faced with the imminent closure of analog TV services, a growing number of Western Europeans are opting for DTT as a replacement. Market analysis(ii) forecasts DTT to be the primary TV Service in 44% of Western European Households by 2012. In July we made a significant agreement with Glamour Plus, the first nationwide adult pay-DTT channel in Italy and we expect to continue to regularly make similar deals across the EU on this new platform.

With respect to mobile content, Private content is available to 1.2 billion handsets via 104 mobile network operators in 45 countries. In 2008, we have been optimizing our content delivery network of aggregators in order to secure a more aggressive long-term growth. In the fall of 2008 this process was completed and consequently we expect sales to increase significantly going forward. Additionally, we are implementing a new off-portal strategy in Q2 2009 to capitalize on the expected transition and growth with this new consumer access to mobile content.

The markets of Asia and the Americas are still underexploited by us and therefore represent a significant growth potential as they are projected to be more accessible for adult content in the next 12 months. In addition, Mobile TV, increased penetration of 3G handsets and the implementation of age verification systems offer additional significant growth potential with both current and future operators in 2008 and beyond(iii).

As we further transition into global digital content delivery, DVD pricing and volume is being affected considerably and as a result the industry in general is experiencing a severe downturn in DVD sales. In view of the aforementioned, we continue to re-strategize our distribution of DVDs and Magazines to reduce any further negative impact of this downward DVD trend,' Mr. Gillborg concluded.

    Financial Highlights


    (In thousands of euro, except                  twelve months ended
      per share amounts)                                December 31,
                                                    2007             2008

    Net Sales                                     24,990             19,667
    Net loss                                         405              5,188

    Weighted average common and common
     equivalent shares outstanding:
    Basic                                        53,202,364        53,580,494
    Diluted                                        n/a                 n/a

    Loss per share:
    Basic                                           0.01               0.10
    Diluted                                         0.01               0.10


NOTES TO THE EDITOR:

Footnotes

    i  According to Global IPTV Forecasts made by MRG (Multimedia Research
       Group, Inc.) in 2008, the number of global IPTV subscribers is
       estimated to grow from 20.4 million in 2008 to 89.1 million in 2012, a
       compound annual growth rate of 45 percent. Europe continues to be the
       biggest market for IPTV, with France significantly leading the growth
       projections through its principal telcos. The number of IPTV
       subscribers in Europe is forecasted to grow from approximately 10.5
       million in 2008 to 36.4 million in 2012.
    ii According to the new research brief, 'European DTT Services Snapshot,'
       published by ABI Research, June 2008.
    iii Juniper Research estimates in its white paper Monetising Adult Content
        on the Mobile (December 2008) that the global mobile adult content
        market will increase from US$2.2 billion in 2008 to US$4.9 billion by
        2013.

About Private Media Group

With its 44-year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, distributing premium quality adult content globally via multiple platforms, including broadcasting (cable, satellite, IPTV and DTT), mobile, Internet, as well as DVDs and print publications. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and 'Silver Girls' trademarks internationally. Private's acquisition of San Francisco-based GameLink LLC and its related companies in January 2009 further increased the Group's digital technology development capabilities and online retail reach. Established in 1993, GameLink is a leading adult Internet retail site, focusing on the digital distribution of adult media and merchandise delivered through its retail website. It is the third largest VOD platform in the US, and currently offers over 70,000 movies in all major formats. The company has established an industry-leading reputation for innovative online retail and eCommerce solutions. Visit prvt.com < http://www.prvt.com/ > and gamelink. com < http://www.gamelink .com/ > for more information.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

    For further information please contact:
    Johan Gillborg
    Chief Financial Officer
    Private Media Group
    Tel +34 93 620 80 90
    johan.gillborg@private.com

SOURCE Private Media Group