Private Media Group Inc. (PRVT) News

BARCELONA, Spain, Oct. 23 /PRNewswire-FirstCall/ -- Private Media Group, Inc. (Nasdaq: PRVT) a worldwide leader in premium quality adult entertainment content, today announced an agreement with Virginmega France for the supply of content for distribution on the PC platform of Virginmega.fr and its IPTV operator partner.

The deal with Virginmega is a further success for Private's new media growth as it now distributes to almost 100 percent of the French IPTV market, the most important in the world. Private is partnered with the world's leading IPTV platform operators, and this deal is part of the Company's ongoing distribution strategy in Europe, the world's biggest IPTV market*. Private's content is currently available in 18 European countries via 35 IPTV providers covering a subscriber base of 7.3 million. Private's presence in the European IPTV market represents close to 75 percent market coverage.

Peter Cohen, COO at Private Media Group commented: 'The IPTV market is the fastest growing digital delivery platform today. Compared to traditional pay-TV it generates substantially higher sales per subscriber at a considerably better margin. IPTV will most definitely be a significant source of both sales and profits for us going forward.'

NOTES TO THE EDITOR

Footnote

* According to Global IPTV Forecasts made by MRG (Multimedia Research Group, Inc.), the number of global IPTV subscribers is estimated to grow from 13.5 million in 2007 to 92.8 million in 2012, a compound annual growth rate of 47 percent. Europe continues to be the biggest market for IPTV, with France significantly leading the growth projections through its principal telecoms. The number of IPTV subscribers in Europe is forecasted to grow from approximately 6.4 million in 2007 to 36.4 million in 2012, a compound annual growth rate of 42 percent.

About Private Media Group

With its 40 year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment and distributes premium quality content globally via a wide range of platforms including more than 900 million mobile telephone handsets, IPTV, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and 'Silver Girls' trademarks internationally for a select range of luxury consumer products. Private is the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

About Virginmega.fr

Launched in 2001 by Virgin Stores S.A., www.virginmega.fr is today an active leader in the digital distribution of cultural contents across all channels (music, video, photo development, mobile, ticketing, press...). VirginMega.fr receives more than 2 million unique visitors per month.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

    For further information please contact:
    Simon Jordan
    Marketing Department
    Private Media Group
    Tel +34 93 620 80 90
    simon.jordan@private.com

SOURCE Private Media Group