A Loan Collector from Kentucky Wins the Role of Flo's Helper in a
National Progressive Ad
Jun. 8, 2010 (Business Wire) -- Jacob Doherty from Highland Heights, Kentucky gets his big break. He will appear with Flo, Progressive’s always-happy-to-help insurance clerk, in a national print ad this summer and a television commercial later this year.
He scores the role after facing down more than 2,500 helper hopefuls vying for Superstore stardom and testing his skills with Flo in Los Angeles.
“I was over the moon about the chance to meet Flo, so you can imagine how exciting it is to now be able to appear with her in the Superstore on a national stage,” said Jacob.
“The competition has been fierce,” said Flo. “Jacob has the makings of a Superstore star. He’s super friendly and helpful; both great qualities when it comes to helping people 24/7 with their insurance needs.”
“It’s been exciting to see people connecting with Flo and our brand,” said Brian Silva, Progressive’s Chief Marketing Officer. “Jacob stood out as a great fit for our Superstore because he exudes the qualities we’re looking for—friendly, helpful, and loves insurance.”
His original submission video can be viewed at HelpFlo.com (http://www.helpflo.com/).
For more information:
- Visit www.helpflo.com;
- Become a fan at http://www.facebook.com/helpflo; or
- Follow us on Twitter at @progressive
About Progressive
The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based on premiums written.
Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive rates and innovative products and services that meet drivers’ needs throughout their lifetimes, including superior online and in-person customer service, and best-in-class, 24-hour claims service, such as its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.
Progressive companies offer consumers choices in how to shop for, buy, and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat, and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Personal auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to http://www.progressive.com. Progressive also has a branch that sells car insurance policies online in Australia at http://www.progressivedirect.com.au.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR).
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