NexCen Brands Inc. (NEXC) News

ATLANTA, Nov. 25 /PRNewswire/ -- MaggieMoo's Ice Cream & Treatery announced that it will expand its line of signature products to incorporate the upcoming holiday season. The brand is known as an innovator in the super-premium ice cream category, and beginning this Thanksgiving will offer customers holiday themed ice cream cakes, pies and cupcakes. The new product line is supported by operator, NexCen Franchise Management, a subsidiary of NexCen Brands, Inc. (Nasdaq: NEXC) ('NexCen'), parent company of MaggieMoo's.

The new line of Ice Cream Pies includes Pecan Pie and Caramel Pumpkin Pie and will be made with MaggieMoo's award winning, super premium ice cream. In addition to the holiday pies, the brand will also offer a new holiday themed Snowman Ice Cream Dream Cake and a Stocking Cupcake Cake. The new line is coming out just weeks after the brand launched a new text messaging campaign -- customers can text 'moo' to 30364 to receive mobile coupons, including a special offer on holiday cakes and pies.

'We're excited to expand MaggieMoo's product offerings to incorporate the upcoming holidays,' said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. 'The new line will allow customers to celebrate and entertain in style while keeping with the spirit of the season.'

About MaggieMoo's Ice Cream & Treatery (www.maggiemoos.com)

MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. Today there are nearly 200 Treateries in the United States, Thailand and Puerto Rico. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)

NexCen Brands, Inc. is a strategic brand acquisition and management company with a focus on franchised brands. The company franchises, licenses, and markets a portfolio of global brands that includes; The Athlete's Foot(R), Bill Blass(R), Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzelmaker(R), Pretzel Time(R) and Shoebox New York(TM). NexCen Franchise Management, a subsidiary of NexCen Brands, supports approximately 1,900 franchised stores in over 50 countries around the world with its experienced brand management, marketing and operations teams.

SOURCE MaggieMoo's Ice Cream & Treatery