MCCORMICK & SCHMICKS SEAFOOD RESTAURANTS INC. (MSSR) News

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 August 27, 2010 - 04:55 AM PST
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McCormick & Schmick's Kicks off Football Season with Game Day Food Specials and Sweepstakes

Aug. 27, 2010 (Business Wire) -- Football season is here and, like sports fans nationwide, McCormick & Schmick’s Seafood Restaurants are dedicating their Saturdays and Sundays to America’s sports passion. The restaurants, famous for their fresh seafood and great happy hour, are now the go-to destination to watch the games and enjoy great food and drink specials this football season. In addition, McCormick & Schmick’s will be giving away trips for two to the BCS bowl games and the Pro Bowl™* in Hawaii, among other great prizes all season long.

On September 4, McCormick & Schmick’s will debut a new Game Day Menu with items starting at $2.25, including four different preparations for shrimp, oysters both fried and on the half shell, calamari, sushi, fish tacos and more traditional game day favorites like wings and sliders. For larger parties, a variety of platters are available beginning at $21.00. Beer and cocktail specials will also be available.

“We know that many of our guests are football fans, and we want to offer them a place where they can watch their favorite games all season long, while at the same time enjoying the high-quality food and service McCormick & Schmick's is known for,” said Bill Freeman, CEO of McCormick & Schmick’s Seafood Restaurants. “Our executive chefs have put together a fantastic Game Day Menu with everything from wings to sliders, as well as some signature McCormick & Schmick's favorites, including some of our new sushi selections. Add the chance to win two trips of a lifetime to the BCS National Championship Game and the NFL Pro Bowl, and our game day experience becomes even more exciting!”

All guests at participating** McCormick & Schmick’s locations on Saturdays during the 2010 college football season will be able to enter into the College Football Sweepstakes for a chance to win the grand prize: a trip to their choice of bowl games, including the BCS National Championship game, along with airfare and two nights’ hotel accommodation. The second and third prize winners will receive tickets to their choice of the remaining bowl games. The College Football Sweepstakes concludes December 4, 2010.

Sundays at participating** McCormick & Schmick’s restaurants will be THE place to watch professional football’s finest week after week, and guests will have the opportunity to enter the Pro Football Sweepstakes with a chance to win a trip for two to the Pro Bowl™* in Hawaii. The grand prize trip includes tickets to the game, airfare and two nights’ hotel accommodation. The Pro Football Sweepstakes concludes January 1, 2011.

In honor of football season, McCormick & Schmick’s has also launched its new Football Frequency Card program giving bar guests the opportunity to win extra savings on their Game Day experience. With each Saturday or Sunday visit and the purchase of any item off the Game Day Menu, bar guests will receive one stamp on their Football Frequency Card. After accumulating 5 stamps, guests can redeem the card for a complimentary item of their choice from the Game Day Menu on their next Saturday or Sunday visit. Each participating** McCormick & Schmick’s location will also offer other great Game Day specials and menu items unique to the location, as well as tickets to local football games.

To provide sports fans with the best game-watching experience, McCormick & Schmick’s also has added new audio/visual upgrades at many restaurant locations*. Multiple large format, high-definition Plasma TVs with variable video distribution have been installed, along with various audio upgrades to make for an all-around great viewing experience. For more information about McCormick & Schmick’s football program, sweepstakes rules and a complete list of participating locations, please visit www.McCormickandSchmicks.com/Football.

About McCormick & Schmick’s Seafood Restaurants

McCormick & Schmick's Seafood Restaurants focus on serving a broad selection of fresh seafood with a menu printed twice daily and featuring the signature “Fresh List” of 20 to 30 Different Varieties of Fresh Seafood, in addition to aged steaks, poultry, entrée salads and pasta. Each restaurant’s chef contributes to the menu’s unique and imaginative appeal by creating dishes tailored to regional tastes and their own talents. McCormick & Schmick's offers an inviting atmosphere and a high quality, diverse menu for everyone from casual diners, families and tourists to business travelers and special occasion diners. Learn more at www.McCormickandSchmicks.com.

*Pro Bowl is a registered trademark of the NFL. McCormick & Schmick’s nor its travel partners are affiliated with the NFL.

**For a list of participating restaurants, go to www.McCormickandSchmicks.com/Football.

For McCormick & Schmick’s

Cecily Fuller, 916-493-5370

cecily.fuller@fleishman.com