Mar. 15, 2010 (United Press International) -- U.S. automaker Ford Motor Co. (NYSE:F PRS) (NYSE:F PRA) (NYSE:F) said its sales in Europe rose 1.8 percent in February from a year ago on the sale of 93,300 vehicles.
Ingvar Sviggum, Ford vice president of Europe sales and marketing, said the Dearborn, Mich., automaker maintained its share of the market, although sales rose 2.9 for the industry as a whole in February, the Detroit Free Press reported Monday.
"Our market share was pretty stable in Europe despite aggressive discounting by some of our competitors," Sviggum said.
Sviggum said Ford would not cut prices just to establish market share, he said.
"We will not engage in actions that jeopardize the sustainability of our business."
Ford said it was the ninth consecutive month sales have increased in the European market.
