The Sprott BUZZ Social Media Insights ETF (BUZ) is the first fund to attempt to use social media analytics to invest in stocks. The theory is that natural language processing and artificial intelligence can lead to deep analysis of finance related discussion on social media platforms. The big question is " Can sentiment be measured in a predictive manner?"
Sprott believes that it can, and launched BUZ in April 2016, with the expectation of providing investors with superior returns. The problem is that after almost one year live, BUZ has underperformed a passive index