Jul. 8, 2010 (Business Wire) -- William Eccleshare, President and CEO of Clear Channel International, today announced the appointment of Matthew Dearden to the position of Chief Executive Officer of Clear Channel UK. Dearden will also join Clear Channel International’s Executive Committee which provides leadership, direction and resource to all its businesses.
Dearden joins Clear Channel UK from BT where he is currently Consumer Marketing Director and previously held the position of Chief Executive of BT Directories. Prior to joining BT he worked in brand management at Procter & Gamble and as a marketing and P&L owner at Telewest.
“Matthew has outstanding experience as a marketer and as a business leader. Our UK business has had an excellent first half year and the current team continue to do a great job. Rob Atkinson will continue as Managing Director and under Matthew’s energetic and intelligent leadership I’m confident we will take Clear Channel UK to new heights,” said William Eccleshare, President and CEO of Clear Channel International.
According to Matthew Dearden, "Out-of-home advertising is an integral part of the brand conversation and Clear Channel has been instrumental in showcasing powerful and effective campaigns across the UK. I am very much looking forward to working with the UK and International teams to build on its strong performance this year and further develop and invest in the business."
About Clear Channel
Clear Channel is the world’s largest outdoor advertising company, part of Clear Channel Communications, a global media and entertainment company. Our portfolio of close to one million displays delivers intelligent, effective and creative media campaigns in over 50 countries across five continents. Our inventory offers outstanding flexibility for our customers, spanning multiple static and digital formats across roadside billboards and street furniture, retail, airport, transit and lifestyle environments.
About Clear Channel in the UK
Clear Channel UK is a market-leading outdoor advertising company, providing more than 60,000 advertising opportunities across its premier brands: Clear Channel Billboards, Clear Channel Adshel and Clear Channel Pinnacle. Clear Channel Adshel is the UK’s leading supplier of 6-sheet advertising with 65% of the UK roadside 6-sheet market. Clear Channel Adshel offers point of sale opportunities at Sainsbury’s supermarkets and in over 80 UK shopping centres. Clear Channel Adshel also offers sites at Birmingham International Airport. Clear Channel Billboards is the market leader in 96 sheet billboards and provides a national offering of 48 sheet billboards across the United Kingdom and Ireland. Clear Channel Pinnacle offers premium advertising on over 200 special high-profile sites such as Piccadilly Circus, London’s Cromwell Road and M4 Towers.
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