Jul. 5, 2010 (Marketwire Canada) -- TORONTO, ONTARIO--(Marketwire - July 5, 2010) -
Editors note: There is a photo included with this Press Release.
YongeDundas Signage Trust, the new owners of the signage assets at 10 Dundas Street East, formerly Toronto Life Square, has announced Clear Channel Outdoor Canada (CCO) as the exclusive advertising agent for spectacular and digital advertising opportunities.
Located in Dundas Square, 10 Dundas Street East was designed specifically to include spectacular signage on the exterior facade along with the largest commercial digital (LED) display in Canada. Launched in 2006, 10 Dundas East hosts 23,000 square feet of spectacular advertising signage and includes Canada's largest curved video board and contoured Tri-vision.
Clear Channel Outdoor owns the Atrium on Bay Media Tower on the Northwest corner of the Yonge/Dundas intersection and has pioneered the redevelopment of this iconic location. Over time, Dundas Square has developed as an advertising landmark similar in stature to other world famous locations including Times Square, New York City and Piccadilly Circus in London.
Next to the Toronto Eaton Centre, Toronto's destination mall, Yonge Dundas Square is the heart of the city and the preferred location for many special events throughout the year. With over 120,000 people in the area daily, the audience is equal in scope to the Gardiner Expressway and other major arterial roads in Toronto.
John Jory, Clear Channel Outdoor's Canadian President says the addition of 10 Dundas East is a major milestone for the company. "We believed in Dundas Square and built advertising infrastructure when the area was run down and neglected. Today it has become a major focus for the advertising community, and will continue to be so".
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States, the company operates over 200,000 advertising displays and has a presence in 48 of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its' Canadian subsidiary, Clear Channel Outdoor Company Canada operates airport, spectacular, mall, transit and specialty media and is a leader in Canadian Out-of-Home advertising.
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